Reviewing market research
Researched areas related to the genre of the game, game progression, demographics and design aspects.
Competitive research
Conducted research to understand the competition. Playtested these games to understand the key features.Formulated primary goals like leaderboards and quests which became an integral part of the game
Workflow
Conducted A/B testing to understand the correct flow of the game, based on factors like attention span, fun, motivation, and narrative. Beyond this, I create a logical workflow to determine the core game loop
QA and testing
Lead a team of testing team in India, who were responsible for unit testing of the game and opening bug reports. I was responsible for providing guidance to the testing team as well as assign bug tickets to the responsible team members. Quality assurance was a big aspect of this stage.
User story mapping
Analyzed conclusion based on playtests conducted by organized players. I was responsible for setting testing requirements like demographics, country, language, and devices. Furthermore, I suggested creative functionalities based on player test analysis.
Analytics
Post soft launch and release of the game in Canada and Australia, I analyzed the user data by using the traffic analytics software called Amplitude. I then helped tweaked game mechanics to prepare the game for global launch
Product Launch
Post-launch helped the studio with game promotion by attending popular game conferences and by reaching out to game bloggers, influencers, and media personnel.