Kodak Alaris
Kodak Moments is derived from the infamous Kodak brand which reinvented itself into a more modern and digitalized company optimizing AI for direct to consumer printing services.
View websiteDownload appUser Testing and Synthesis
Wireframes
Post discovery we had a few potentially great ideas, which I started to visualize by creating low-fidelity wireframes. This was an iterative process as we went over several user flows iterations with the stakeholders.
User Testing
It is very important for a user test prototype to be free of any ambiguity and confusion as it dilutes the user date. It is also important to choose the right demographic for the test. I was responsible for this process, as I set up the questions on UserTesting.com. The questioned were framed keeping in mind the objective and problems we started with.
Evaluation
The tests were screen recording of users working with the prototype. I evaluated all the videos and summarized the finding in a text ready format. This process also involved scoping users demographics and other information which helped synthesize the findings in the best possible way.
Synthesis
I went through all the user test date and performed a qualitative analysis of the user tests. This confirmed a lot of our design decisions as well as suggested fine UI changes which can be integrated into the final design stage..
I have used Kodak Moments several times before and I did not even know you offered rounded card corners. The new designs seem really intuitive and I was able to order the exact cards I wanted in half the time.
Angie Sue
- Returning customer
Final App Solution
The final App product is an easy way to select and build greeting cards. User now have a way to easily select the card design and make customizations. The new card builder is more intuitive, faster and personalized.
The actual builder now has much clearer price transparency and provides an intuitive way to select the corner trim options. The tap regions are much more defined so users can easily locate the text fields.
High-fidelity Prototype
Finally, I created a high fidelity prototype to refine the overall user interaction and fine-tune the user flow. Through this iterative process I was achieve the business goals while staying true to our customer needs.
Moments is a very important feature on the Kodak App
We realized the importance to showcase user photos onto various products to create a sense of personalization and to upsell our products. I implemented a quick design solution which would help the personalized items stand out from the promotion cards
